Hello participants!  It was so much fun sharing ideas and tools on marketing with you all.  Here is the deck I shared.  Please add comments and questions below.

Here is a good overview video on Cialdini's Influence

While not specifically marketing, the video below on Lean Startup is a fantastic primer on modern, agile approaches to your enterprise:

Google hosts Eric Ries author of, "The Lean Startup" The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions.
Randy Rosenthal